توسعه تجارت الکترونیک در صنایع کشاورزی – مثال لهستانی The Development of Electronic Commerce in Agribusiness – The Polish Example
- نوع فایل : کتاب
- زبان : انگلیسی
- ناشر : Elsevier
- چاپ و سال / کشور: 2017
توضیحات
رشته های مرتبط مدیریت
گرایش های مرتبط تجارت الکترونیک
مجله
دانشگاه Warsaw University of Life Sciences – SGGW, Poland
نشریه نشریه الزویر
گرایش های مرتبط تجارت الکترونیک
مجله
دانشگاه Warsaw University of Life Sciences – SGGW, Poland
نشریه نشریه الزویر
Description
1. Introduction Information technologies are increasingly being used in business. They have impact on relationships between consumers and enterprises and influence changes in the ways of doing business and in market structure. Information technologies enable many companies to achieve competitive advantage over their competitors by cutting costs, and entering new markets. tering new markets. These changes also apply to agribusiness, which in many countries is an important sector of the economy. Agribusiness is also an important sector of Polish economy, a country that after the period of economic transition, in 2004 became a member of European Union. An important part of information technologies used in enterprises is represented by electronic commerce. The aim of the paper is to assess the level of electronic commerce use in Polish agribusiness and possible directions of its future development. The analysis is based on qualitative content analysis of agribusiness websites and quantitative data of statistical institutions like Eurostat and Polish Main Statistical Office (GUS). Some examples of electronic commerce usage in the world and in Poland come from existing literature on the subject.
