Sams Teach Yourself Google Analytics in 10 Minutes
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Michael Miller
- چاپ و سال / کشور: 2010
- تعداد صفحه : 241
- شابک / ISBN : 978-0-672-33320-0, 0-672-33320-1
Description
Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!
10 minutes is all you need to learn how to…* Quickly create a Google Analytics account and add Google Analytics to your site* Define goals and measure how well your site is achieving them* Track visitors from search engines, pay-per-click advertising, email, and other sources* Discover the pages your visitors view, how long they stay, and where they exit* Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files* Identify your best and worst content, and fix poorly performing pages* Improve your site by tracking error pages and broken links* Measure AdWords traffic, position, and e-commerce performance* Manage Google Analytics through the Dashboard* Customize Google Analytics to work more effectively with your site* Capture more accurate information by filtering out internal traffic* Choose the right reports and data, understand them, and act on what you learn
10 minutes is all you need to learn how to…* Quickly create a Google Analytics account and add Google Analytics to your site* Define goals and measure how well your site is achieving them* Track visitors from search engines, pay-per-click advertising, email, and other sources* Discover the pages your visitors view, how long they stay, and where they exit* Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files* Identify your best and worst content, and fix poorly performing pages* Improve your site by tracking error pages and broken links* Measure AdWords traffic, position, and e-commerce performance* Manage Google Analytics through the Dashboard* Customize Google Analytics to work more effectively with your site* Capture more accurate information by filtering out internal traffic* Choose the right reports and data, understand them, and act on what you learn
