Code red in the boardroom : crisis management as organizational DNA
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : W Timothy Coombs
- ناشر : Westport, Conn. : Praeger
- چاپ و سال / کشور: 2006
- شابک / ISBN : 9780275989125
Description
Introduction: crises do happen, so be prepared -- Types of crises -- Attacks on organizations -- When things go bad -- When the organization misbehaves -- Crisis management -- Crisis-sensing network -- The crisis management plan as living document -- Crisis management as DNA: Overcoming resistance to the crisis management process -- Appendix A: sample crisis management plan elements -- Appendix B: Department of Homeland Security fact sheet for NIMS.
"Even several years after the terrorist attacks of September 11, 2001, many organizations are ill prepared to deal with crises, often opting to address them only after the fact. In Code Red in the Boardroom, Tim Coombs argues that crisis management should be a variety of activities the organization performs daily to prevent crises from occurring. In this timely book, he defines the types of crises an organization might experience (both internal and external). He then draws from a wide variety of case examples, and show-cases cutting-edge techniques that are being tested in the public and private sectors to demonstrate how crisis management can be "hardwired" into the corporate DNA - so that sensing, preventing, and responding quickly to crises become everyone's responsibility."--BOOK JACKET.
