Marketing for the mental health professional : an innovative guide for practitioners

Machine generated contents note: Preface. -- PART ONE: NEW BEGINNINGS. -- CHAPTER 1: INTRODUCTION. -- Beginning the Exploration. -- Clearing to Create Opportunity. -- Secrets of Success and the Sales Stigma. -- Chapter 1 Summary. -- CHAPTER 2: MARKETING AND THE MENTAL HEALTH PROFESSION: A POWERFUL COMBINATION. -- Demystifying the Marketing Process. -- Exploring the New Marketing Model. -- Where Can Marketing Take You? -- Chapter 2 Summary. -- CHAPTER 3: HOW TO SELL MENTAL HEALTH SERVICES: FIVE ELEMENTS OF SUCCESS. -- A New Sales Philosophy for Mental Health Professionals Creating a Buying. Environment through Client-Based Selling. -- Element 1: Sell the Way People Want to Buy. -- Element 2: The Power of Presence. -- Element 3: Give Value and Business Will Follow! -- Element 4: Arouse "Want" and "Need" in Others. -- Element 5: Go Above and Beyond and Be Remembered! -- Chapter 3 Summary. -- PART TWO: THE PSYCHOLOGY OF SUCCESS. -- CHAPTER 4: FINDING YOUR POWER: THE SOCIAL DYNAMICS OF POWER, INFLUENCE AND PERSUASION. -- What Do We Mean by Power & Why Does it Matter for Your Practice? -- Translating Power into Influence and Success. -- Using the Power of Groups. -- Opening the Door to Bigger Opportunities. -- The Intrigue of the Unfinished. -- Teaser Campaigns in Mental Health. -- The Use of Framing in the Mental Health Profession. -- Understanding How People Make Purchasing Decisions Practical Techniques. for Using Personal Power Effectively. -- Chapter 4 Summary. -- CHAPTER 5: FINDING YOUR PLACE IN THE FIELD: EFFECTIVE STRATEGIES FOR BUILDING CREDIBILITY & EARNING AUTHORITY. -- Building a Foundation for Professional Success. -- Change the Way You Work in the Profession. -- Build Expertise by Finding Your Market Niche. -- Turn Your Knowledge & Expertise into Value for Clients. -- Become Published: You Have Unique Opportunities! -- The Art of Public Speaking. -- Slideshow Design Principles That Say "Wow". -- Chapter 5 Summary. -- CHAPTER 6: UNDERSTANDING BUYING MOTIVES IN BEHAVIORAL HEALTHCARE. -- Trigger Points In Mental Health. -- Lessons in Behavioral Psychology: Accessing Trigger Points in Your Marketing Messages. -- Prospecting: How to Sell Your Services to the "Right" People. -- Chapter 6 Summary. -- CHAPTER 7: SALES & MARKETING FOR MENTAL HEALTH ORGANIZATIONS. -- Building Successful Partnerships. -- Client Based. -- Selling for Admissions Departments. -- Chapter 7 Summary. -- PART THREE: THE FUTURE OF SUCCESS. -- CHAPTER 8: SOCIAL NETWORKING IN THE MENTAL HEALTH PROFESSION. -- How Do I Find The Time? -- Blogging for the Mental Health. -- Professional Understanding RSS Feeds. -- Online Newsletter Subscription Tools. -- TWITTER and the Mental Health Profession. -- Business Networking & Online Forums. -- Chapter 8 Summary. -- CHAPTER 9: SELLING YOURSELF IN TODAY'S JOB MARKET. -- What The Future Of Job Searching. -- Looks Like "We Can Rebuild Him": Launching a Transformational Campaign. -- Glimpsing the Future. -- Exploring Your Interests & Developing a Career. -- Plan Goal Writing Selling Yourself: Four Essential Tips To Getting Hired. -- Networking Skills that Lead to Long Term Success. -- Chapter 9 Summary. -- CHAPTER 10: BUILD A BETTER WEBSITE: WEBSITE ESSENTIALS FOR MENTAL HEALTH PROFESSIONALS. -- Web Design. -- Question & Answers. -- Chapter 10 Summary. -- CHAPTER 11: SERVICE TRENDS WITHIN OUR CHANGING INDUSTRY. -- The Internet and the Window of Opportunity. -- The Rise of Professional Coaching. -- Online Psychotherapy. -- Online Treatment programs. -- Online Training: A Unique Way to Promote Your Services. -- Chapter 11 Summary. -- CHAPTER 12: CONCLUSION. -- Recommended Reading. -- Business Development Worksheets and Exercises. -- Index.