The international dictionary of marketing : over 2,000 professional terms & techniques
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Daniel L Yadin
- ناشر : London ; Milford, CT : Kogan Page ; Bagneux : Numilog
- چاپ و سال / کشور: 2002
- شابک / ISBN : 9780749435325
Description
Introduction: a practical guide for marketers 1 The marketing dictionary 5 Appendix 1 US English, Queen’s English 421 Appendix 2 Marketing-related business and other terms 427 Appendix 3 Marketing-related technology terms 433 Appendix 4 Print and production terms – still in use but going 437 out of style
