Public health communication : evidence for behavior change

Introduction: Public health communication : making sense of contradictory evidence / Robert C. Hornik -- pt. 1. Deliberate trials. Using mass media to prevent cigarette smoking / John K. Worden and Brian S. Flynn -- Television campaigns and sensation seeking targeting of adolescent marijuana use : a controlled time series approach / Philip Palmgreen ... [et al.] -- Long-term effectiveness of the early mass media led antismoking campaigns in Australia / John P. Pierce, Petra Macaskill, and David Hill -- pt. 2. Evaluations of full-scale interventions. The contributions of public health education toward the reduction of cardiovascular disease mortality : experiences from the National High Blood Pressure Education Program / Edward J. Roccella -- Increasing seat belt use in North Carolina / Allan F. Williams, JoAnn K. Wells, and Donald W. Reinfurt -- The California Tobacco Control Program : a long-term health communication project / John P. Pierce, Sherry Emery, and Elizabeth Gilpin -- The impact of antismoking media campaigns on progression to established smoking : results of a longitudinal youth study in Massachusetts / Michael Siegel and Lois Biener -- Evaluating AIDS public education in Europe : a cross-national comparison / Kaye Wellings -- Effects of a mass media campaign to prevent AIDS among young people in Ghana / Susan McCombie, Robert C. Hornik, and John K. Anarfi -- Change in sun-related attitudes and behaviors, and reduced sunburn prevalence in a population at high risk of melanoma / David Hill ... [et al.] -- Impact of a mass media vasectomy promotion campaign in Brazil / D. Lawrence Kincaid ... [et al.] -- Improving vaccination coverage in urban areas through a health communication campaign : the 1990 Philippines experience / Susan Zimicki ... [et al.] -- Communication in support of child survival : evidence and explanations from eight counties / Robert C. Hornik ... [et al.] -- pt. 3. Media coverage and health behavior. Impact of persuasive information on secular trends in health-related behaviors / David P. Fan -- The effects of professional and media warnings about the association between aspirin use in children and Reye's syndrome / Stephen B. Soumerai, Dennis Ross-Degnan, and Jessica Spira Kahn -- Reflections on community health campaigns : secular trends and the capacity to effect change / Kasisomayajula Viswanath and John R. Finnegan, Jr. -- pt. 4. Cross-case overviews. "Behavioral journalism" accelerates diffusion of healthy innovations / Alfred L. McAlister and Maria Fernandez -- From prevention vaccines to community care : new ways to look at program success / William Smith -- A meta-analysis of U.S. health campaign effects on behavior : emphasize enforcement, exposure, and new information, and beware the secular trend / Leslie B. Snyder and Mark A. Hamilton -- Epilogue: Evaluation design for public health communication programs / Robert C. Hornik.