Online Consumer Psychology : Understanding and Influencing Consumer Behavior in the Virtual World.
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Curtis P Haugtvedt
- ناشر : Mahwah : Lawrence Erlbaum Associates
- چاپ و سال / کشور: 2005
- شابک / ISBN : 9781410612694
Description
About the Contributors; Introduction; PART I: COMMUNITY; PART II: ADVERTISING; PART III: CUSTOMIZATION; PART IV: SITE DESIGN; PART V: DECISION MAKING; PART VI: RESEARCH TOOLS AND APPROACHES; Author Index; Subject Index;
Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
