Marketing health services
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Richard K Thomas
- ناشر : Chicago : Health Administration Press ; Arlington, VA : AUPHA Press,
- چاپ و سال / کشور: 2005
- شابک / ISBN : 9781417582150
Description
Healthcare marketing: history and concepts -- Understanding healthcare markets -- Healthcare marketing techniques -- Managing and supporting the marketing effort -- The future of healthcare marketing -- Glossary -- Index.
