Understanding consumers of food products
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Lynn Frewer; Hans van Trijp
- ناشر : Boca Raton : CRC ; Cambridge : Woodhead
- چاپ و سال / کشور: 2007
- شابک / ISBN : 9781845690090
Description
Part 1 Key influences on consumer food choice: Overview of issues to do with food choice; Sensory qualities and food preference; The impact of context and environment on consumer food choice; Theories of food choice development; Perception of risk, benefit and trust associated with consumer food choice. Part 2 Product attributes and consumer food choice: The role of labelling and branding; How consumers perceive food quality; Consumer and convenience foods; Consumer attitudes to food innovation and technology. Part 3 Diversity in food choices: Cultural and individual differences; Dietary patterns in Europe; Demographic variations in preferences in the USA; Gender differences in food choice; Children and food choice. Part 4 Consumers and health: Consumer attitudes towards functional foods; Consumers and obesity. Part 5 Policy and practice: Social factors and food choice; consumption as practice; Science, society and food policy; Public engagement in food policy; Future challenges for the food industry.
Offers a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. This title examines the role of consumers' attitudes towards quality and marketing, and their views on food preparation and technology. It covers cultural and individual differences in food choice
