پویایی اقناع: ارتباطات و نگرش در قرن 21 The dynamics of persuasion: communication and attitudes in the 21st century
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Richard M. Perloff
- چاپ و سال / کشور: 2010
- شابک / ISBN : 0415805678, 9780415805674, 9780203870327, 0-203-87032-8, 9780415805681, 0415805686
Description
"The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement." "Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life." --Book Jacket. Read more... Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns
