کاخ سفید صحبت می کند: رهبری ریاست جمهوری به عنوان ترغیب ( Praeger سری در ارتباطات سیاسی ) The White House Speaks: Presidential Leadership as Persuasion (Praeger Series in Political Communication)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Craig A. Smith / Kathy B. Smith
- چاپ و سال / کشور: 1994
- شابک / ISBN : 0275943941, 9780275943943
Description
This work treats presidential leadership as persuasive communication. The major theories of presidential leadership found in the literature establish the central role of persuasion, and introduce the interpretive systems approach to political communication as a theoretical framework for the study of presidential leadership as persuasion. Case studies examine recent presidents' use of public persuasion to perform their leadership functions. Particular attention is devoted to coalitional constraints on presidential pardoning rhetoric, presidential leadership through the politics of division, the political significance of conflicting political narratives, the sermonic nature of much 20th-century presidential discourse, the difficulties inherent in persuading the public to make sacrifices, and the dangers of relying too heavily on public rhetoric. The concluding chapter considers the rhetoric that contributed to the demise of the Bush presidency, the election of Bill Clinton, and the challenges facing the Clinton presidency.
