ارتباطات بحران : استراتژی روابط عمومی عملی برای مدیریت اعتبار و بقای شرکت Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Peter F Anthonissen / Peter Anthonissen
- چاپ و سال / کشور: 2008
- شابک / ISBN : 0749454008, 9780749454005, 9780749455538
Description
No company or organization is immune to crisis.В В A crisis, however, does not necessarily have to turn into a PR disaster. В Crisis Communications provides readers with advice on how to limit damage by acting quickly and positively. В Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently via a successful public relations strategy. В Crisis Communications is a thorough guide to help prepare an organization for unexpected calamities.В It provides information on accountability, planning, building corporate image, natural disasters, accidents, financial crises, legal issues, corporate re-organization, food crises, negative press, media training and risk managers. В Contributors include: Kathryn Blanchard (USA); Roger Bridgeman (USA); Willem Buitelaar (The Netherlands); Marianne de Bruijn (The Netherlands); Tom Gable (USA); Kathryn H Tunheim (USA); Jerry Hendin (USA); Stuart Hyslop (United Kingdom); Nick Leighton (United Arab Emirates); Thom M Serafin (USA); Bob Oltmanns (USA); Steven Pellegrino (USA); Silvia Pendas de Cassina (Mexico); Nuria Sanchez (Spain); Elizabeth Seigenthaler Courtney (USA); Tony Shelton (USA); Odile Vernier (France); Jim Walsh (Ireland); Tim Wallace (USA); Mania Xenou (Greece).
