قوانین و مقررات کسب و کار جهانی: راهنمای در ارتباطات بین المللی و آداب و رسوم Global Business Etiquette: A Guide to International Communication and Customs
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Jeanette S. Martin / Lillian H. Chaney
- چاپ و سال / کشور: 2006
- شابک / ISBN : 0275988155, 9780275988159, 9780313055225
Description
The breakneck speed at which business is going global requires a new breed of executives, managers, and front-line employees who are adept at the art of cross-cultural communication and can avoid simple misunderstandings that jeopardize multimillion dollar deals. Whether you are preparing for a long-term overseas assignment or a short trip abroad to meet with clients, customers, suppliers, or distributors, Global Business Etiquette will be an indispensable resource for understanding the dynamics of cross-cultural communication, avoiding embarrassing (and costly) gaffes, and successfully navigating the subtleties of social interaction. Drawing from their many years of research and training in the field; highlighting such important elements of communication as nonverbal gestures, dress, and gift giving customs; and featuring dozens of colorful examples and useful tips; the authors present a practical approach to interpreting signals and symbols around the world, overcoming stereotypes, and mastering the nuances of international communication.
