نوآوری و فناوری: کسب و کار و اقتصاد روش Innovation and Technology: Business and economics approaches
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Nikos Vernardakis
- چاپ و سال / کشور: 2016
- شابک / ISBN : 0415676797, 9780415676793
Description
Innovation has revolutionized the world economy, yet it remains often misunderstood. This textbook seeks to elucidate the nature and impact of innovation for both undergraduate and graduate students. Innovation and Technology examines the impact of innovation on both economic theory and the real world. It addresses the topic at the level of policy and also drills down to provide analysis of firms. This book moves beyond the plethora of specialized studies on the subject and formulates a unified and comprehensive approach, encompassing the topic’s huge breadth and scope. Issues such as innovation, knowledge, incentives, information and regulation are featured. Designed for MBA, Economics and Business students, this textbook will be useful to those interested in innovation, entrepreneurship and the economics of technology.
