پداگوژی برندسازی: برندینگ سلف حرفه ای برای ارتقاء شغلی در علوم زیستی Brand-Building Pedagogy: Professional Self-Branding for Career Advancement in Kinesiology
- نوع فایل : کتاب
- زبان : انگلیسی
- ناشر : Taylor & Francis
- چاپ و سال / کشور: 2018
توضیحات
رشته های مرتبط مدیریت
گرایش های مرتبط بازاریابی
مجله بین المللی علوم زیستی در آموزش عالی – International Journal of Kinesiology in Higher Education
دانشگاه University of North Florida – Jacksonville – Florida
منتشر شده در نشریه تیلور و فرانسیس
کلمات کلیدی انگلیسی Professional development; branding; career advancement; pedagogy
گرایش های مرتبط بازاریابی
مجله بین المللی علوم زیستی در آموزش عالی – International Journal of Kinesiology in Higher Education
دانشگاه University of North Florida – Jacksonville – Florida
منتشر شده در نشریه تیلور و فرانسیس
کلمات کلیدی انگلیسی Professional development; branding; career advancement; pedagogy
Description
Introduction This article addresses technology integrated pedagogical approaches used to enhance college students in their personal branding development in sport-based curriculum. This article identifies principle aspects associated with providing students with practical resources geared toward building self-awareness regarding their personal brands, including identifying strengths and areas for improvement. A personal brand includes skills and experiences on a resume, professional photograph, voice recording, and behavior/personality attributes. While illustrating skills, experiences, and other attributes to prospective employers and other desired publics, students can develop materials to not only learn more about themselves personally but also through producing tangible products that can be beneficial for communicating the students’ personal brands. This work addresses pedagogical goals and instructional outcomes of communication strategies, self-marketing skills, critical thinking and reflection, and technological implementation for sport management and kinesiology students. Such goals are accomplished through the examination of representative self-marketing tools (e.g., infographic resumes, virtual presentations, branded websites) and signifying the application of such tools, including addressing nuisances pertaining to how such methods can be integrated into sport management and kinesiology pedagogy. Additionally, although the outlined projects are associated with sport management and kinesiology curriculum, the concepts offered in this work can be implemented in various related academic fields of study (i.e., physical education, health promotion, coaching education).
