شباهت ها و تفاوت ها در سطح صنایع در دستیابی به فرهنگ سازمانی در نوآوری Similarities and differentiations at the level of the industries in acquiring an organizational culture in innovation

1. The concept of the organizational culture in innovation Studies have revealed that innovation improve the performance, therefore many organizations have included the innovation in their culture, especially the high-tech companies [1]. In 2014, looking at Google how created an innovative culture, it could be seen the eight principles of the innovation that drove to the wellbeing of the company. Those are the following : 1. Thinking 10 times than with 10% means to reimage the product beyond the all it is known at that moment (models, materials, methods etc.), thus it was appeared the Google Glass useful for new applications to access technical data in the medical services field, the guard and fire protection services. 2. Launch, then listening is an approach that represents to launch a product then to look carefully for the users’ feedback to find out what the market wants. An example is Android, the mobile operating system of Google. 3. Share everything you can means to share information openly for a very good collaboration. An example is Google Drive for Work which uses a cloud where is stored content as documents, spreadsheets, presentations, video, etc. available for the employees wherever and whenever they need it. 4. Hire the right people is looking for the talented people who have abilities in four main areas: knowledge, leadership, cognitive and personality. Which means find out the persons to do specific tasks, to know when to follow the great ideas and persons, to identify and solve problems, to see the potential of the development of each person. gHire is a Google tool used to manage the entire workflow of employing people. 5. Use the 70/20/10 model is a concept introduced at the foundation of Google representing the weight of the projects dedicated (70%), related (20%) and unrelated (10%) to the core business of Google. 6. Look for ideas everywhere, for example Google+ converts the corporate directory into a social network in order to help people to create their own groups of work to communicate easily and to share information on variety topics. 7. Use data, not opinions in order to improve the performance of the managers, for example, since 2009 Google used the Project Oxygen, a training program for the executives. They want to share best practices used into a Google company from one part of the world into the Google companies from another parts of the world when things need to be improved. 8. Focus on users, not competition in order to make life even better for the users, for example, in 2004, Google introduced Gmail to extent the storage capacity of the emails from 2-4 megabytes to a gigabyte.