کلید بازاریابی آنلاین موفق برای عمل ارتودنسی: تسلط بر برنامه  The key to successful online marketing for an orthodontic practice: mastering the plan

Introduction The internet is imperfect by nature and a never ending process of updates. It is commonly acknowledged that a successful orthodontic marketing strategy includes a combination of internal, external, and online marketing tactics. That being said, the Internet offers a very compelling marketing format. It is readily available to prospective new patients 24 hours a day, seven days a week, 365 days a year and has become increasingly pervasive in our society as the preferred format to gather information and influence buying decisions. Nearly every professional today has some form of web presence and it is important not to be left behind. Long gone are the days where “word of mouth” was all that you needed to rely on for a practice to grow and there are many reasons today why most orthodontist have chosen to invest in their web presence.1 A strong online presence increases an orthodontist’s credibility. Many people in need of orthodontic care are now using the internet to research their options. If a potential patient searches for someone with a particular skill set and range of services on Google or another search engine, a well- optimized website will stand out amongst competitors’. It will show a visitor that a particular business is in tune with the times and is working hard to make the practice and reputation grow. A potential patient feels reassured and more confident of their choice when they can find a well-organized and engaging up to date website that describes the different orthodontic services offered. This can be the extra little push it takes to motivate a visitor to pick up the phone and book an appointment with that orthodontic office. Other people might be looking for special orthodontic services and the website will enable to easily showcase all the special skills and services.2 The Internet can be a double-edged sword. A strong web presence in ranking and reputation management can vastly improve your business, just as apoor web presence or reputation can cause great harm. In the online marketplace, business owners must “adapt or perish “in order to survive.3,