پر رونق در اقتصاد جهانی جدید : مجموعه مقالات کنگره 2012 بازاریابی جهانی چشم اندازهای فرهنگی / در کنفرانس بازاریابی Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Kirk Plangger (eds.)
- ناشر : Springer International Publishing
- چاپ و سال / کشور: 2016
- شابک / ISBN : 978-3-319-24146-3, 978-3-319-24148-7
Description
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.
