نوآوری در بازاریابی اجتماعی و سلامت ارتباطات عمومی : بهبود کیفیت زندگی برای افراد و جوامع Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Walter Wymer (eds.)
- ناشر : Springer International Publishing
- چاپ و سال / کشور: 2015
- شابک / ISBN : 978-3-319-19868-2, 978-3-319-19869-9
Description
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
