تاثیر تجارت الکترونیک بر روی مصرف کنندگان و شرکت های کوچک Impact of E-commerce on Consumers And Small Firms
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Salvatore Zappala ,Colin Gray
- چاپ و سال / کشور: 2006
- شابک / ISBN : 0754644162, 9780754644163, 9780754681229
Description
The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumer's online purchasing decisions.
