Lynda Up and Running with Adobe Reports and Analytics
آموزش استفاده از امکانات سیستم مبتنی بر کلود Adobe Reports and Analytics
- کاربرد : آموزش استفاده از امکانات سیستم مبتنی بر کلود Adobe Reports and Analytics
- نوع فایل : فیلم آموزشی
- زبان : انگلیسی
- سیستم عامل : Windows-Mac-Linux-Android-iOS
- تولید کننده : Lynda
- سال تولید : 2014
توضیحات
با مشاهده این کورس آموزشی استفاده از امکانات سیستم مبتنی بر کلود Adobe Reports and Analytics را به منظور سنجش و بررسی برنامه های بازاریابی خود خواهید آموخت.
Description
Adobe Analytics is a powerful analytics package for measuring the performance of websites and marketing campaigns, and this course will help you quickly put it to work for you. Starting with a brief overview of key concepts, analytics expert David Booth explores the reports, dashboards, and tools of Adobe Analytics, and shows how to set up and track campaigns and how to best leverage Report Builder. He'll also show how to create and interpret mobile, video, path, visitor profile, retention, and other popular reports, and use the powerful custom segments and calculated metrics features.
Topics include:
Understanding conversion and traffic variables
Using metric and item-level reports
Building and sharing dashboards
Creating and using calculated metrics
Setting targets and alerts
Working with ecommerce reports
Tracking campaigns and leveraging marketing attribution
Getting data into Excel with Report Builder
Topics include:
Understanding conversion and traffic variables
Using metric and item-level reports
Building and sharing dashboards
Creating and using calculated metrics
Setting targets and alerts
Working with ecommerce reports
Tracking campaigns and leveraging marketing attribution
Getting data into Excel with Report Builder
