Asking questions : the definitive guide to questionnaire design : for market research, political polls, and social and health questionnaires
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Norman M Bradburn; Seymour Sudman;Brian Wansink
- ناشر : San Francisco : Jossey-Bass
- چاپ و سال / کشور: 2004
- شابک / ISBN : 0787970883
Description
1. Preface and Acknowledgments xi 2. The Authors xv 3. Part I. Strategies for Asking Questions 4. The Social Context of Question Asking 3 5. Part II. Tactics for Asking Questions 6. Asking Nonthreatening Questions About Behavior 35 7. Asking Threatening Questions About Behavior 79 8. Asking Questions About Attitudes and 9. Behavioral Intentions 117 10. Asking and Recording Open-Ended and 11. Closed-Ended Questions 151 12. Asking Questions that Measure Knowledge 179 13. Asking Questions that Evaluate Performance 213 14. Asking Psychographic Questions 243 15. Asking Standard Demographic Questions 261 16. Part III. Drafting and Crafting the Questionnaire 17. Organizing and Designing Questionnaires 283 18. Questionnaires from Start to Finish 315 vii 19. Asking Questions FAQs 323 20. Bibliography and Recommended Readings 335 Glossary 347 Index 367 Appendix A: List of Academic and Not-for-Profit Survey Research Organizations 375 Appendix B: Illinois Liquor Control Commission: College Student Survey 411 Appendix C: Faculty Retention Survey 417 Appendix D: Kinko’s: Open-ended Service Satisfaction Survey 425
