The power of legacy and planned gifts : how nonprofits and donors work together to change the world
- نوع فایل : کتاب
- زبان : انگلیسی
- مؤلف : Kevin Johnson
- ناشر : San Francisco, CA : Jossey-Bass
- چاپ و سال / کشور: 2010
- شابک / ISBN : 9780470608708
Description
List of Exercises, Exhibits, Figures, and Tables. Preface. Introduction. Part One 1. 1 Loyal Donors and the Path to Nonprofi t Sustainability. 2 Transforming Old Habits into New Strategies. 3 Assumptions That Mean Success or Failure. 4 It's Valuable to Make Your Own Plans First. 5 A Reason to Give: Inspiration and the Donor Experience. Part Two. 6 The Four Steps to Create a Stream of Gifts. 7 Step 1: Setting the Stage for Legacy Gifts. 8 Step 2: Building Trust and Credibility. 9 Step 3: The Tipping Point. 10 Step 4: Putting It to Work: Going Public. Part Three. 11 Integrating Legacy Gifts into Daily Work. 12 Gift Tools. 13 Advisors Moving to Center Stage. 14 Transparency and Ethics. Resources. Glossary. Endnotes. Acknowledgments. About the Author. Index.
A how-to guide tailored to the needs of small to medium-sized nonprofits seeking to build a pipeline of legacy gifts that will sustain them into the future. * Provides the practical knowledge and tools that smaller organizations need to connect with loyal donors.
