مدیریت گردشگری در قرن 21 Tourism Management in the 21st Century
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Peter R. Chang
- چاپ و سال / کشور: 2008
- شابک / ISBN : 1600217109, 9781600217104, 9781606927632
Description
Tourism appears to be an industry that anyone can understand, but in reality it is a very complex subject. It is a meeting ground for economics, sociology, anthropology, geography, ecology and national priority issues among other challenges. Issues of employment, prices and contribution to GDP are all a part of the scope of this book, as well. Leaders of countries find themselves thrown from power if they do not convert tourism potential to a revenue stream. This book presents the latest thinking from around the world.
