روش تحقیق برای دانش آموزان کسب و کار Research methods for business students
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Mark Saunders ,Philip Lewis ,Adrian Thornhill
- ناشر : Prentice Hall
- چاپ و سال / کشور: 2009
- شابک / ISBN : 978-0-273-71686-0, 0273716867
Description
Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate. Content: The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. Abstract: Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate
