کلاگ در بازاریابی Kellogg on Marketing
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Alice M. Tybout ,Bobby J. Calder ,Philip Kotler
- ناشر : Wiley
- چاپ و سال / کشور: 2010
- شابک / ISBN : 978-0-470-58014-1, 978-0-470-87762-3, 978-0-470-87738-8, 978-0-470-87763-0, 0470877626, 0470877634, 9781119199892, 1119199891, 0470580143
Description
The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing. �Read more... Abstract: This business classic has been thoroughly revised and updated for today s marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. �Read more...
