بازاریابی 3.0 : از محصولات به مشتریان به روح انسان Marketing 3.0: From Products to Customers to the Human Spirit
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Philip Kotler ,Hermawan Kartajaya ,Iwan Setiawan
- ناشر : Wiley
- چاپ و سال / کشور: 2010
- شابک / ISBN : 0470598824, 9780470598825, 9780470609668
Description
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future of marketing, along with why most marketers are stuck in the pastExamines companies that are ahead of the curve, such as S. C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his ''4 P's of Marketing''In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
