بازاریابی بینش A-الف: 80 مفاهیم هر مدیر باید بدانید Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Philip Kotler
- ناشر : Wiley
- چاپ و سال / کشور: 2003
- شابک / ISBN : 0471268674, 9780471268673
Description
What impressed me the most in this book was how Kotler was able to speak in detail about key marketing subjects in only two or three pages. I red much bigger texts in other books, about the same subjects, and they didn't gave me more information than this Kotler's book. It's a must have for anyone that needs to get familiar with Marketing principles and don't have time to read 600 pages books.
