مدیریت بازاریابی، هزاره نسخه Marketing Management, Millenium Edition
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Philip Kotler
- ناشر : Prentice Hall
- چاپ و سال / کشور: 2000
- شابک / ISBN : 0–536–63099-2
Description
For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.
