یک کتاب بسیار کوتاه ، نسبتا جالب و منطقی ارزان در مورد تحصیل بازاریابی ( بسیار کوتاه، نسبتا جالب از u0026 amp؛ ارزان کتاب ) A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing (Very Short, Fairly Interesting & Cheap Books)
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Jim Blythe
- چاپ و سال / کشور: 2006
- شابک / ISBN : 141293088X, 9781412930888, 1412930871, 9781412930871, 9781847878908
Description
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven’t heard about in their lectures. This book is an antidote to the boring textbook that still tackles key areas addressed in marketing courses.
