پیشرفت در بازاریابی الکترونیکی Advances in Electronic Marketing
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Irvine Clarke
- چاپ و سال / کشور: 2005
- شابک / ISBN : 9781591403210, 9781591403234, 1591403219, 1591403235
Description
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technolo
