تبلیغات و ترویج و دیگر جنبه های ارتباطات بازاریابی یکپارچه Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Terence A. Shimp
- ناشر : South-Western College Pub
- چاپ و سال / کشور: 2006
- شابک / ISBN : 0324321430, 9780324321432
Description
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
