پل زدن شکاف فرهنگ: راهنمای عملی برای ارتباطات تجاری بین المللی Bridging the Culture Gap: A Practical Guide to International Business Communication

As an American who has worked in Europe for the past 3 years, I find "Bridging the Culture Gap" to be a practical guide for communicating and influencing across cultures. The authors use authentic and engaging anecdotes, which will help readers to understand their own culture, and other's reactions to it in the context of everyday business' - Gary Kuusisto, Director, European Learning & Development, The Gillette Company. 'This book gives you a practical insight into cross-cultural communication in business today, based in part on the Canning team's deep experience in training over 1,000 managers and specialists in a unique Franco-Japanese adventure. Every International professional should find food for thought in this book' - Francois Foix, Human Resources Coordinator, Renault-Nissan.'Full of real-life examples and practical advice which reflects the experience and skills of its masterful but unpretentious authors' - Andreas Molck-Ude, Head of Africa and Middle East Division, Munich Re. 'Canning offers tough and intensive training, but brilliant results. I believe this book will do the same thing for anyone looking for success in cross-cultural business' - Takashi Kashiwagi, Head of Global Regulatory Approvals and Marketing Support, Aventis Japan. As globalization gathers momentum, the contact between business people from other countries is becoming more frequent. The more national boundaries a company crosses, the greater the scope for misunderstanding and conflict. To succeed internationally, it is essential to be able to break the barriers of culture, language and set patterns of thinking."Bridging the Culture Gap", written by two of Canning's most experienced trainers, is a distillation of many years' work and is based on the real-life business situations of their international clients. You'll find out how to: interpret the party line; communicate with style; get your message across; play the conversation game; be sensitive to other cultures; mind your manners; avoid the usual faux pas; win the deal; and, so much more. Packed with fascinating cases, cultural awareness scales, communication style tests and practical tips, this lively guide will help anyone - of any nationality - to become a better communicator. Whether you're planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, "Bridging the Culture Gap" will ensure that your cultural awareness antennae are well tuned.