فراسوی نیک شرکت: نسل بعدی شهروندی شرکت Beyond Good Company: Next Generation Corporate Citizenship
- نوع فایل : کتاب
- زبان : انگلیسی
- نویسنده : Bradley K. Googins
- ناشر : Palgrave Macmillan
- چاپ و سال / کشور: 2007
- شابک / ISBN : 1403984832
Description
The authors have conducted extensive research into the role of business in public life, and this book developes the themes of that work. It takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
