Lynda Online Marketing Fundamentals
آموزش اصول و تکنیک های بازاریابی آنلاین

کاربرد : آموزش اصول و تکنیک های بازاریابی آنلاین
نوع فایل : فیلم آموزشی
زبان : انگلیسی
سیستم عامل : Windows-Mac-Linux-Android-iOS
تولید کننده : Lynda
سال تولید : 2016

توضیحات

با مشاهده این مجموعه آموزش اصول و تکنیک های بازاریابی آنلاین را خواهید آموخت.

Description

Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. Then see how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. The course wraps up with tutorials on content marketing and mobile marketing, as well as recommendations for expanding your digital marketing skillset.
Topics include:
What is online marketing?
Exploring the components of digital marketing
What makes a website effective?
Working with a designer or developer
Creating engaging web copy
Choosing responsive design
Understanding online analytics
Using goal and event tracking
Exploring the conversion funnel
Defining key performance indicators (KPIs)
Understanding SEO techniques
Conducting keyword research
Creating a content strategy
Leveraging local SEO
Understanding who's on social media
Marketing with Facebook, Twitter, LinkedIn, and Pinterest
Creating compelling video marketing campaigns
Building an email marketing plan
Measuring the success of your marketing efforts
Setting up a blog
Running A/B marketing tests
Looking at affiliate marketing

بخش های فایل

این فایل شامل 58 بخش می باشد که بخش های آن به صورت جداگانه در زیر آمده است.

Row	Title	Size
00 - فیلم های آموزشی
1	01_01-Welcome	9.12 MB
2	01_02-What is online marketing	16.22 MB
3	02_01-The importance of defining three strategies	15.23 MB
4	02_02-Building a business strategy	15.61 MB
5	02_03-Building a brand strategy	28.63 MB
6	02_04-Building a marketing strategy	19.00 MB
7	03_01-Definitions and terminology	15.19 MB
8	03_02-Components of digital marketing	16.29 MB
9	03_03-The digital marketing landscape	21.32 MB
10	04_01-What makes a website effective	46.10 MB
11	04_02-Choosing a domain name	32.36 MB
12	04_03-Selecting a designer or developer	46.10 MB
13	04_04-Building a site yourself	26.62 MB
14	04_05-Making your website convert	32.35 MB
15	04_06-Creating engaging web copy	30.91 MB
16	04_07-Choosing responsive design	16.51 MB
17	04_08-Installing Google Tag Manager	11.90 MB
18	05_01-Introduction to measuring data	20.43 MB
19	05_02-How online analytics work	29.30 MB
20	05_03-Using goal and event tracking	13.52 MB
21	05_04-Looking at a conversion funnel	14.27 MB
22	05_05-Defining your key performance indicators KPIs	20.64 MB
23	05_06-A look at attribution models	25.22 MB
24	06_01-How SEO works	18.05 MB
25	06_02-Essential optimization techniques	27.07 MB
26	06_03-Conducting keyword research	17.78 MB
27	06_04-Crafting a content strategy	17.61 MB
28	06_05-Leveraging local SEO	10.10 MB
29	06_06-Choosing to hire a professional	47.05 MB
30	07_01-Introduction to search and display	10.21 MB
31	07_02-Launch text search ads	22.96 MB
32	07_03-Launch display search ads	13.75 MB
33	07_04-Deciding to use remarketing	5.50 MB
34	07_05-Succeeding at search and display marketing	5.82 MB
35	08_01-Building a social media marketing plan	30.22 MB
36	08_02-Whos using social media	34.75 MB
37	08_03-Marketing with Facebook	11.66 MB
38	08_04-Marketing with Twitter	13.58 MB
39	08_05-Marketing with LinkedIn	6.98 MB
40	08_06-Marketing with Pinterest	12.70 MB
41	09_01-The impact of video marketing	29.03 MB
42	09_02-Getting started with video marketing	13.86 MB
43	09_03-Creating compelling content	20.32 MB
44	09_04-Promoting videos on YouTube	11.74 MB
45	09_05-Meaningful video marketing metrics	7.43 MB
46	10_01-Understanding email marketing	28.83 MB
47	10_02-Creating an email marketing plan	20.64 MB
48	10_03-Tools to launch successful campaigns	7.40 MB
49	10_04-Measuring the success of email	3.55 MB
50	11_01-What is content marketing	18.73 MB
51	11_02-Creating a content planning model	22.21 MB
52	11_03-Setting up a blog	7.90 MB
53	12_01-The mobile marketing landscape	20.70 MB
54	12_02-Mobile applications	23.08 MB
55	13_01-Running AB marketing tests	3.78 MB
56	13_02-A look into affiliate marketing	3.30 MB
57	14_01-Next steps	8.65 MB
01 - فایل های تمرینی
58	Ex_Files_Online_Marketing_Fund	111.57 KB

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