The individual risks faced by banks, insurers, and marketers are less well understood than aggregate risks such as market-price changes. But the risks ...
Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the ...
اینترنت، فرصت های جدیدی را برای رونق انواع کسب و کارها به وجود آورده است. حضور در این فضا و پاسخ به نیاز کاربران نیمی از کار است و نیمی دیگر تبلیغ و ا ...
This book describes how and why the discipline of macroeconometric modelling continues to play a role for economic policymaking by adapting to changin ...
The scientific study of complex systems has transformed a wide range of disciplines in recent years, enabling researchers in both the natural and soci ...
In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertising ideas that will dramatically increase sales for ...
This econometrics text helps the reader to apply econometric techniques to a variety of empirical problems, using classic and contemporary data sets p ...
Did you know? Americans have bought $185 billion worth of Chinese goods China's economy is growing at an astounding rate of 9 percent a year The trade ...
از زمانی که پا به عرصه وجود گذاشت موجودی اجتماعی بوده و هست و از همان ابتدا بصورت گروهی زندگی کرده و بقای خود را مدیون ارتباطات خود می باشد. هدف ارتبا ...
This broadly based graduate-level textbook covers the major models and statistical tools currently used in the practice of econometrics. It examines t ...
A dictionary and a glossary of terms plus brief biographies of eminent Buddhists and scholars from both East and West.
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant u ...
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance ...
There are undercurrents and peripheral taste preferences that are a defining part of our individual and collective cultural experience. Music is no ex ...
Experts present their analyses of historical developments as well as new economic challenges for the European Union. Contributors, representatives fro ...
This broadly based graduate-level textbook covers the major models and statistical tools currently used in the practice of econometrics. It examines t ...
Continuing his groundbreaking analysis of economic structures, Douglass North develops an analytical framework for explaining the ways in which instit ...
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining ...
