This revolutionary text covers single-equation linear regression analysis in an easy-to-understand format that emphasizes real-world examples and exer ...
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hesseki ...
Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make ...
This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an ...
This book charts the experiences of a textile enterprise in Russia during the 1990s, analysing post-Soviet management and managerial practices in orde ...
Volume II and III of Experimental Business Research include original papers that were presented at the Second Asian Conference on Experimental Busines ...
This text introduces students progressively to various aspects of qualitative models and assumes a knowledge of basic principles of statistics and eco ...
The Handbook is a definitive reference source and teaching aid for econometricians. It examines models, estimation theory, data analysis and field app ...
Now in its fourth edition, this landmark text provides a fresh, accessible and well-written introduction to the subject. With a rigorous pedagogical f ...
In this book, Professor Johansen, a leading statistician working in econometrics, gives a detailed mathematical and statistical analysis of the cointe ...
This now classic volume aims at a systematic presentation of the statistical methods used for the analysis of economic data. The properties of the var ...
فیلیپ کاتلر (به انگلیسی: Philip Kotler) (۲۷ می ۱۹۳۱ در شیکاگو) از اساتید مطرح دانش بازاریابی جهان و پدر بازاریابی مدرن است.
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitor ...
As China continues in its evolution from a planned economy to a market economy, and from an agricultural to a manufacturing and service-oriented econo ...
Nonparametric Econometrics is a primer for those who wish to familiarize themselves with nonparametric econometrics. While the underlying theory for m ...
This broadly based graduate-level textbook covers the major models and statistical tools currently used in the practice of econometrics. It examines t ...
Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s incre ...
This comparative historical study of econometrics focuses on the development of econometric methods and their application to macroeconomics. The analy ...
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant u ...
Our tissues, genes, and organs are becoming, in the words of the head of one pharmaceutical company, 'the currency of the future'. From the traffickin ...
Does globalization menace our cities? Are cities able to exercise democratic rule and strategic choice when international competition increasingly lim ...
Among the many changes brought by the Internet is the emergence of electronic commerce over the Web. E-commerce activities, such as the online exchang ...
A Guide to Econometrics has established itself as a preferred text for teachers and students throughout the world. It provides an overview of the subj ...
Econometrics comes alive with Introduction to Econometrics! This new, much-anticipated text teaches students how to become sophisticated consumers of ...
Ten papers consider alternative spatial and spatiotemporal econometric models and estimation methods.Journal of Economic Literature, 2005.
