For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing m ...
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing ...
E-Commerce Trends for Organizational Advancement: New Applications and Methods gathers essential research on the changing face of commerce, investigat ...
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president ...
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a ...
Written in clear, unambiguous language, this important reference provides accurate descriptions of the techniques, practices, terminology and jargon u ...
In 1961, President John F. Kennedy ignited America’s Apollo Project and sparked a revolution in space exploration. Today the New Apollo Energy Project ...
This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts t ...
To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book dem ...
فیلیپ کاتلر (به انگلیسی: Philip Kotler) (۲۷ می ۱۹۳۱ در شیکاگو) از اساتید مطرح دانش بازاریابی جهان و پدر بازاریابی مدرن است.
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance ...
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns ma ...
