فیلیپ کاتلر (به انگلیسی: Philip Kotler) (۲۷ می ۱۹۳۱ در شیکاگو) از اساتید مطرح دانش بازاریابی جهان و پدر بازاریابی مدرن است.
An intense examination of the effects of technology on literacy and language. The authors argue that there is a phenomenon transforming modern culture ...
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and ...
Information and communication technology, in particular artificial intelligence, can be used to support economy and commerce using digital means. This ...
Advanced Econometrics is both a comprehensive text for graduate students and a reference work for econometricians. It will also be valuable to those d ...
Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z "There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that ca ...
Were you looking for the book with access to MyMarketingLab? This product is the book alone, and does NOT come with access to MyMarketingLab. Buy Prin ...
Since its accession to the WTO, China had been enjoying a rapid growth in foreign trade, which has become the major driving force behind its surging e ...
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be gener ...
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlar ...
I've just started this book and already the author has given several instructions on what to do, assuming the reader knows how. For such a long book y ...
Build powerful e-commerce applications using Django, a leading Python web framework Build all the components for an e-commerce store, from product cat ...
This is a classical reprint edition of the original 1971 edition of An Introduction to Bayesian Inference in Economics. This historical volume is an e ...
In modern society, exchanges between people increasingly take the form of buying and selling goods and services for money. This book addresses the que ...
The analytical insights of the world’s premier market economists move billions of dollars daily. Here, chief economists at leading firms deliver bold ...
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with upda ...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to ...
Die Globalisierung verändert das Umfeld einzelner Unternehmen rasant und erfordert eine verstärkte internationale Ausrichtung der Geschäftstätigkeit. ...
In order to grasp the political economic processes of the construction of transnational hegemony, the actions of both dominant and subordinate actors ...
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing ...
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such ...
This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with ...
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to ...
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Mark ...
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-di ...
