This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant u ...
How do we "know" music? We perform it, compose it, sing it in the shower; cook, sleep and dance to it. Eventually we think and write about it. This bo ...
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderso ...
2O/2O Money: See the Markets Clearly and Invest Better Than the ProsTo be a more successful investor, you need to see the investment landscape more cl ...
This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing student ...
Dear seller, you have sent me the text book (wich I already have) when I've paid you for the the manual solution. you sent me the wrong order...this i ...
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Mark ...
In order to grasp the political economic processes of the construction of transnational hegemony, the actions of both dominant and subordinate actors ...
"Volatile Markets Made Easy is not just a book; it is a full course of instruction. This is an incredible piece of work." —Ned W. Bennett, CEO/Cofound ...
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with upda ...
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be gener ...
This book applies state of the art econometric techniques to the daily issues arising in energy markets.
Since its accession to the WTO, China had been enjoying a rapid growth in foreign trade, which has become the major driving force behind its surging e ...
پس از آن که آدمی به زندگی اجتماعی روی آورد، به تدریج دریافت که تقسیم کار تدبیری است که تولید را آسان تر و سریع تر می کند. بازرگانی از زمانی ضرورت یافت ...
It's widely assumed that Britain in the 1950s experienced a return post-war to traditional gender roles and that popular cinema represented this era o ...
