What impressed me the most in this book was how Kotler was able to speak in detail about key marketing subjects in only two or three pages. I red much ...
The 8th session of the annual Organizational Semiotics Workshop held in June 2005 in Toulouse tested ideas from Organizational Semiotics against two i ...
A Guide to Econometrics has established itself as a preferred text for teachers and students throughout the world. It provides an overview of the subj ...
Trading the financial markets is extremely difficult, but with the right approach, traders can achieve success. Nobody knows this better than authors ...
Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z "There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that ca ...
This book constitutes the refereed proceedings of the 16th IFIP WG 8.1 International Conference on Informatics and Semiotics in Organisations, ICISO 2 ...
This revised and updated edition of A Guide to Modern Econometrics continues to explore a wide range of topics in modern econometrics by focusing on w ...
The breakneck speed at which business is going global requires a new breed of executives, managers, and front-line employees who are adept at the art ...
معرفی ماهنامه کارآفرینی ستکا دومین شماره ماهنامه کارآفرینی ستکا با هدف آموزش و توسعه دانش کاربردی در زمینه کارآفرینی در سطح کشور منتشر شد. مطالب بیا ...
بیماریهای مدیریتی: بیماریهایی که مدیران مبتلا می شوند در این کتاب، به رفتارهای غلط مدیران در سازمان به عنوان بیماریهای مدیریتی نگریسته شده است و برای ...
The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alikeIn Marketing ...
Classroom management is often perceived as the most overwhelming challenge faced by new teachers; it may also continue to confront more experienced ed ...
Standard methods for estimating empirical models in economics and many other fields rely on strong assumptions about functional forms and the distribu ...
چگونه از نظام آراستگی کسب درآمد کنیم همیشه وقتی شما یک نظام مدیریتی را پیاده سازی میکنید باید لوازم و زیر ساخت آنرا نیز فراهم کنید لوازم و زیر ساخت ه ...
فیلیپ کاتلر (به انگلیسی: Philip Kotler) (۲۷ می ۱۹۳۱ در شیکاگو) از اساتید مطرح دانش بازاریابی جهان و پدر بازاریابی مدرن است.
Risk management is a part of mainstream corporate life that touches all aspects of every type of organization. Auditors must focus firmly on risk: ris ...
The master thesis of Kevin Berk develops a stochastic model for the electricity demand of small and medium-sized companies that is flexible enough so ...
راهنمای کاربردی و بومی برای رسیدن به بزرگترین اهدافی که یک فروشنده می تواند داشته باشد . امروزه فروش بیشتر از هر چیز مهارتی است که باید آموزش داده و ت ...
